As a fellow business owner, I'm all too familiar with the constant juggling act of tasks, projects, and deadlines, not to mention the every day life tasks such as grocery shopping and laundry. The feeling of overwhelm can set in quickly. Today I wanted to give you a peek behind the curtain and...
While it's true that there is a lot of competition out there in the creative business world these days, I do believe that there is still room for us all! But how do you stand out and attract the attention of retailers? With a well-thought-out strategy in place, you will be able to increase brand...
When it comes to selling products online, a key component to success is creating appealing product descriptions. These descriptions are like your virtual salespeople, enticing potential customers to click that "Add to Cart" button. While there are various techniques for creating effective product...
Gift wrap was one of those products that I wanted to add to my wholesale collection, but it always seemed so mysterious. Who do you use for a printer, how do you package it, what type of shipping boxes work best? If gift wrap is something you have been thinking about adding to your offerings, but...
Hindsight is always 20/20 isn't it? It's easy to see now, but at the beginning stages of your business, you just don't know what you don't know! If I was to go back in time and start my business over again, there are a few things I would have done differently. Here are the top 5 changes I would...
The key to a successful product launch lies in a well-orchestrated plan that generates excitement, anticipation, and ultimately, sales. When I was first starting out, I announced my product launches in one single email to my list. That's it. One email. Since those early days, I have gotten over...
As a fellow small business owner, I completely understand the feeling of being a one-person show and juggling a million tasks at once. Back in 2009, when I started my own business, I wore all the hats - illustrator, photographer, shipping team, marketer, customer service rep, graphic designer,...
When it comes to communicating with your retailers, email marketing is an essential tool. Sending regular email newsletters helps you stay connected, top of mind, and build strong relationships. If you're wondering what to include in your newsletters, don't fret! I've compiled a list of 12...
When I have a new product idea that I want to launch to the wholesale market, one of the first things I do to see if the idea is even feasible is research product pricing. Below are the factors I consider when I want to introduce a new Ramona & Ruth product to the market.
- Product Costs: Ok,...
Building strong relationships with retailers is key to standing out from the competition. Going the extra mile to surprise and delight your retailers not only shows appreciation but also fosters loyalty and long-term partnerships. Below are 5 friendly and effective strategies to surprise and...
