12 Content Ideas for Your Wholesale Email Newsletters

When it comes to communicating with your retailers, email marketing is an essential tool. Sending regular email newsletters helps you stay connected, top of mind, and build strong relationships. If you're wondering what to include in your newsletters, don't fret! I've compiled a list of 12 content ideas you can use to create your email newsletters and keep your retailers engaged.
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1. New Collection Sneak Peek: Build anticipation and excitement by offering your retailers an exclusive preview of upcoming collections or product launches.
2. New Collection Announcements: Announce and introduce new products to your retailers. I would suggest sending more than one announcement when you have a new collection to share. Find a different angle for the second announcement, such as what inspired the collection, or what your favorites are from the collection.
3. Bestseller Roundup: Highlight your top-selling products and create a curated list of customer favorites. Showcase the products with high demand and positive customer feedback.
4. Product Spotlights: Give a single product or product collection a moment in the spotlight and showcase specific products from your collection. Highlight their unique features and how your product solves a problem.
5. Seasonal Guides: Curate guides tailored to different occasions and seasons. Provide valuable insights and product recommendations to help retailers make informed buying decisions for upcoming holidays and events.
6. Behind-the-Scenes: Share stories about your business, including the inspiration behind your products, your creative process, or the origin of your brand name. Show peeks of your workspace and how orders are shipped out the door and who is shipping them! This personal touch helps retailers connect with your brand on a deeper level and creates loyalty.
7. Customer Reviews and Testimonials: Share positive reviews and testimonials from customers who have purchased your products. These testimonials act as social proof and instill confidence in retailers that carrying your products will resonate with their own customers.
8. Sustainability and Ethical Practices: Highlight your commitment to sustainability and ethical practices if this is part of your brand values. Highlight any eco-friendly materials, responsible manufacturing processes, or social impact initiatives your brand supports. Educate retailers on the positive impact their partnership with your business can have on the environment and society.
9. Events and Trade Shows: Keep retailers informed about upcoming industry events or trade shows where they can connect with you in person. Provide details on your booth location, new product reveals, and any exclusive offers or promotions available during the event.
10. Product Usage Tips and Ideas: Provide creative suggestions on how retailers can incorporate your products into their store displays, gift sets, or customer interactions. Share practical tips and ideas that help retailers maximize the value and appeal of your products. For example, if you sell tea towels, share how your tea towels can be used - ie) as a hand towel, napkin, or even to wrap a gift.
11. Exclusive Discounts and Promotions: Reward retailer loyalty by offering exclusive discounts or promotional offers. Encourage repeat orders and show appreciation for their continued partnership. Limited-time special deals create a sense of urgency and excitement among retailers.
12. Back in Stock Announcements: Inform retailers when popular products that were previously out of stock are back. This helps them replenish their inventory and ensures they don't miss out on customer demand.

I hope this gives you a nice starting point for creating your email newsletters! Remember to include nice photography and clear calls-to-action to make the most of your newsletters!