When I first started my wholesale business, I only released products once a year, usually during a tradeshow I attended called the National Stationery Show. Over the years, I started to plan out my releases more strategically, and today I now release new products to the wholesale market three...

Usually about 3-4 weeks before Faire Market (an online tradeshow that happens twice a year) begins, I start planning out my email campaign to send to my retailers. A well-executed email campaign can have a huge impact on driving sales during Faire Markets. I have participated in several Faire...

As a product based business, it's only fitting that we continue to come up with fresh and new product ideas. But how do you keep the ideas flowing? There are a variety of methods I use to help me stay on top of new product ideas. Here's a list of the top 5 methods that I've found to be most...

Since starting my business back in 2009, I have made my share of mistakes along the way. Today, I want to share five of those mistakes with you, so you can avoid them in your own wholesale journey. These experiences taught me valuable lessons that helped shape the growth and success of my...

Ahh....you just finished your new release and are feeling as light as a feather! Now, it's time to dive into creating your wholesale catalog. As you sit down and prepare to get to work, the big question pops into your head: What size should my catalog be? Should it be the full 8.5 x 11" size or...