My Email Campaign Strategy for Faire Market

Usually about 3-4 weeks before Faire Market (an online tradeshow that happens twice a year) begins, I start planning out my email campaign to send to my retailers. A well-executed email campaign can have a huge impact on driving sales during Faire Markets. I have participated in several Faire Markets over the years and have perfected my email strategy into a tried-and-true approach that I simply rinse and repeat for each market. I use a 5-email campaign which seems like a lot, but with Faire Market only happening twice a year, I like to give it my all and make sure my retailers are aware of the special deals we are offering!

1. Pre-Event Buzz (2 Weeks Before): Two weeks before Faire Market begins, I send an email to my subscribers to generate excitement and anticipation. I let them know I am participating, highlight my promotions for the show, and give product sneak peeks. I also include a clear call-to-action directing recipients to mark their calendars or to start building their carts on your Faire shop. By piquing interest and creating a sense of urgency, you can build anticipation and drive engagement even before the event begins.
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2. The Day Before (Starts Tomorrow): The day before Faire Market kicks off, I send an email as a friendly reminder that the market starts tomorrow. I re-highlight my special promotions and sneak peeks of any new product that will be available during the event. I also encourage recipients to visit my Faire shop as soon as it opens to snag the best deals.
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3. The Day Of: On the day Faire Market begins, I send another email to drive immediate action. Again, I like to create a sense of urgency by emphasizing the exclusive deals available only during the event.
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4. Bestseller Email (Day After): One day into Faire Market, I send an email highlighting my bestselling products. Usually I pick my general bestsellers beforehand, but you could choose to showcase the bestsellers from the Faire Market specifically. Show them off with stunning visuals, and customer testimonials if available. Include a prominent call-to-action that leads recipients directly to the product pages on your Faire store, making it easy for them to make a purchase.
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5. Final Hours Email: As Faire Market nears its end I will send out one last email - a final hours email. I let recipients know that time is running out to take advantage of the special promotions. Be clear in your call-to-action, directing recipients to your Faire store to secure their purchases before it's too late.

Crafting a well-structured email campaign for Faire Market can make a significant impact on your sales and customer engagement. By implementing a series of strategically timed emails, including the pre-event buzz, day before, day of, bestseller, and final hours emails, you'll create anticipation, drive immediate action, and build a sense of urgency among your subscribers.

Remember to craft compelling subject lines, use eye-catching visuals, and provide clear and concise calls-to-action in each email. Monitor your campaign's performance, track key metrics, and make adjustments as needed to optimize your results for next time. With a well-executed email campaign, you will be in a great position to make the most of Faire Market and connect with your retailers, ultimately driving sales for your business!